Comcast’s Peacock faces brand-new tests from marketers, viewers

Comcast’s Peacock faces brand-new tests from marketers, viewers

Hi and welcome to this weekly edition of Insider Marketing, where we track the big stories in media and marketing. I’m Lucia Moses, deputy editor here.

First, senior press reporter Lauren Johnson is hosting a webinar about how marketers can navigate the death of third-party cookies on April 22 with officers from The Trade Desk, Mars, The Washington Post, and R/GA.

What we’re following this week:

Peacock’s big test

Recess handles PepsiCo

Playboy’s NFT


Peacock Comcast NBCUniversal

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Al Roker.

Nathan Congleton/NBC/NBCU Photo Bank through Getty Images.


Peacock’s big test

Claire Atkinson took the temperature on Comcast’s streaming endeavor Peacock, which is facing more competitors for audiences and marketers as it gets in year 2.

Peacock is essential to NBCUniversal’s effort to keep TELEVISION dollars as audiences shift online– and to Comcast’s strategy to grow broadband consumers by offering them a giveaway.

” Peacock has actually absolutely met or gone beyond expectations,” Horizon Media’s co-chief financial investment officer David Campanelli informed Expert.

However as NBCUniversal goes into one of the most transformational in advance negotiating durations in years, advertisers are prepared to point out Peacock’s growing competition to squeeze out better costs, narrower targeting, and more information from the ratings-free black box that is streaming.

Check out the rest here: Comcast’s Peacock is dealing with a hard test as competitors heats up and advertisers look for more viewer information


Recess products



Recess.


Recess takes on PepsiCo

Recess got its start making CBD beverages meant to help its purchasers relax. Now it’s banking on another soothing ingredient, with.

magnesium
– based beverages, Alex Bitter reports.

It’s a way for Recess to grow without waiting for the federal government to rule on CBD– and capitalize on the success of CPG giants like PepsiCo and Danone have actually had with similar items.

CBD does not have policy at the federal level, which successfully bans CBD brands from key national merchants.

But while magnesium is acknowledged as safe, the science linking it with lowering anxiety is less strong.

Check out the rest here: Recess scored a hit with its millennial pastel-hued CBD seltzer. Now its CEO is tough PepsiCo with a move into magnesium-infused ‘relaxation beverages.’


Former playboy model Esté Swanepoel holding an mosaic framed picture of the iconic bunny at the Playboy publishing gala event

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Previous playboy design Esté Swanepoel holding an mosaic framed photo of the renowned bunny at the Playboy publishing gala occasion.


Foto24/ Gallo Images/Getty Images.



Playboy’s NFT

Playboy is joining the growing list of media organizations releasing non-fungible tokens, in this case to display its art and photography archive and to launch original works from artists, Kari McMahon reports.

If that does not jibe with your picture of Playboy, consider Playboy’s roots. “In the very first concern of Playboy publication, there’s this line, ‘Picasso, jazz, Nietzsche, and sex, those are the 4 perfect conversation subjects for any sophisticated individual’,” said Rachel Webber, Playboy’s primary brand name officer and president of business strategy. “Right in the core of Playboy’s DNA is gratitude for art and for excellent artists.”

Other things you might not know about the more woke Playboy today: It’s no longer connected with the Hefners. The magazine said in 2019 it would predominantly work with females photographers to shoot Playmates and that it would have intimacy organizers on set.

Read the rest here: Playboy is the latest business to get on the NFT trend. The company’s primary brand officer describes why the digital asset revolution is ‘a huge business opportunity’.


Other stories we’re reading:

Thanks for reading, and see you next week. And remember you can sign up for this newsletter here

— Lucia

Packing Something is packing.

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