What are the benefits of studying marketing?

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    There are lots of benefits of studying marketing. Mainly, what you can do with your knowledge and skills once you understand core marketing concepts. Marketing is a large topic, so depending on your base knowledge and your goals, you may want to focus on a specific area under this umbrella. I’m actually the founder of BrainStation, a tech school that offers part-time courses in Digital Marketing for individuals looking to level up their skills and develop professionally. The course gives you the tools to build a comprehensive digital marketing campaign whether it’s for business or your personal brand. If you have any questions about studying marketing, don’t hesitate to reach out to [email protected].


    Marketing plays a major role in establishing a brand and expanding the business. It is a skill that is required by every business. It is the field that helps businesses build the “feel-good” factor. Studying marketing will help you develop creatively as well as an analytic mindset. It is one of the most demanding jobs in the business world. You will able to understand the market scenario and consumer psychology. For any business, marketing is very important. Hence, having skills in marketing can help your business grow better.

    I hope this provides a solution to your query. All the best!


    Yash Mehta

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    Good marketing educates customers so that they can find the products they want, make better choices about those products, and extract the most value from them. In this way, marketing helps facilitate exchanges between buyers and sellers for the mutual benefit of both parties.

    In the study of marketing, participants learn how to create from promotion, price, product and place a marketing mix that includes all the important factors for a successful sale. So learning Marketing would be great if you want to enter in B2B / B2C sales or Marketing (Offline / Online) role.

    Studying marketing is a roadmap to business success, marketing being the rallying point and raison d’etre of investment efforts. Marketing entails all the processes carried out to satisfy customer needs, so it is the delivery of living standards. Product (including serice) design, processing,packaging and selling are undertaken, guided by the market needs . A Study of Marketing therefore is a privilege of all round business insight. We can safely say that Marketing is business and business is marketing.Marketing knowledge enhances entrepreneurial prowess, and gives salesmanship confidence in the student. It facilities sociability in the person, and teaches human psychology, sociology and economic behaviours.

    I could derive in brief this few points :

    : 1. Identify and highlight the pro Concept of my Organisation

    2.The USP’s that incites ideal Decision-making

    3..The Administrative Management that helps in deriving the ideal product/service

    4. The most ideal Communication that enhances the present and would be clientage.

    5.To regularly study the market and derive out the required changes and adjustment to design your product/service accordingly.

    6. To have regular SWOT analysis of self and competitors


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    If you want to get a job in that area or that will use those skills it is important. If you want to be something else, like an accountant, and will never use those skills, then it is of little value.

    Marketing teaches you how to think and how to relate both people and products, the value goes far beyond just the job itself.

    I think marketing is a great field to study, but not get a full degree in. There are a lot of business marketing graduates from average schools that might devalue the value of a business degree along all aspects of business degrees.

    However, Marketing is a GREAT subject to study. You need to be able to advertise and sell and promote your business and product.

    I taught and teach myself. So I am constantly trying to study more to improve. New tricks help. Everything I am doing requires marketing so learning is key.


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